LEVI'S KIDS COLOR/CONCEPT/PRODUCT DESIGN
This was a COLOR/ CONCEPT/ PRODUCT project I was assigned to show my point-of-view for the direction of the Levi's Kids global business. I wanted to stay loyal to Levi's brand ethos while creating a product line inspired by current socio-cultural trends and being relevant to kids simultaneously. Overall, I wanted it to feel fun and inspired. I chose Salvation Mountain as my source of inspiration for the optimistic colors, pattern, and inclusive social messaging. All characteristics that are important in creating an emotional connection with youth culture. I also proposed a collaboration with the Keith Haring Foundation to continue the exploration of inclusivity and celebration of love.
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