Brand/ collection ethos, moodboard, color direction + palette.
Fabric + trim direction.
Merchandised product (page 1)
NOT HMN S/S 2020: DISTANT LANDS ACTIVE CONCEPT/ PRODUCT
DISTANT LANDS is an active concept for a brand initiative called NOT HMN. It embodies the fusion of active, outdoor performance, and streetwear. Technical fabrics are collaged with sportswear fabrics to create a hybrid approach and alien aesthetic. Rock formations and natural wonders inspire alien landscape print and graphic direction while inspiring a palette reminiscent of otherworldly elements.
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