MISSION STATEMENT.
COLOR/ CONCEPT BOARD. The hybrid of utilitarian and artistic elements. The mashup of street, skate, and workwear continues in a fragmented aesthetic. 'RANDOM INTENT' is the current state of social sharing and the repercussions or success of our contributions to the future of social media.
FABRIC/TRIM DIRECTION: Continue to embody the authentic spirit of streetwear through heavy knits and active influence, but are then combined and collaged with utility fabrications, finishes, and hardware in matte black and leather accents.
PRODUCT DIRECTION: The collage of three worlds: STREET. SKATE. WORKWEAR. Graphic elements continue to explore the concept of 'RANDOM INTENT' and the meaning of our contributions to social media and their impact on our reality. Graphics are extracted from Dahren Davey's collection of collaged/mixed media pieces (for representation only. NOT FOR FINAL designs unless granted permission by the artist).
PRODUCT DIRECTION: STREET. ACTIVE. WORKWEAR. The collaged effect runs through active styling as well with small influences of workwear details and fabric combinations.
