FOURLAPS A/W'19 COLOR/CONCEPT/PRODUCT DESIGN

I created a small A/W'19 COLOR/ CONCEPT/ PRODUCT DESIGN project for a meeting I had with the creator of FOURLAPS to show my vision for the brand and how it could evolve into a contemporary contender with other metro-active brands. I included trim and graphic technique direction to show that I can create an entire line including the details that enrich a garment and program.

A/W'19 COLOR DIRECTION/ MOODBOARD + CONCEPT/ TRIM DIRECTION/ GRAPHIC TECHNIQUE DIRECTION

'NIGHTRUNNER' is for the active minds that can't wait to battle with their metro environments after dark. They weave in and out of pedestrians, race traffic to their final destination, and use the city as an obstacle course while looking like they live there. They own the night.

'SHADOWBOXER' is for the metro-titans that look to break a sweat in the ring. As boxing circuits grow and trend across the globe, these people feel home while dodging punches. The 'ROCKY' retro-inspired palette keeps things basic and lets all of the glory happen after the bell rings.

'DAYBREAKERS' are the people who race in their dreams to find the sun. They awake before the rest of the world to race the sunrise and officially start their day before their competition. The trend driven palette shows that these champions are ahead of the curve.

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